L E I S A   H O L I D A Y
c r e a t i v e   i n t u i t i v e
s t r a t e g i e s   o n   d e m a n d
   

St. Louis Metropolitan Area     415.755.8685 M     leisa@positiveportal.com

   Following is an overview of one of my Internet projects that continues to increase the client's market share.
 

P R O J E C T    O V E R V I E W

CLIENT: Tahoe Keys Resort / Lake Tahoe Reservation Bureau
   
CHARTER: Design and develop a world-class Web site that promotes the client's
vacation lodging business and also benefits their resort community
 
SOLUTION: Where to Stay and Where to Play in Lake Tahoe
   
ROI: This site generated two million dollars in sales the first year of launch, 1998!
Still going strong in 2010!
   
URL: www.tahoevacationguide.com
   
PERSONAL  
CONTRIBUTIONS: • Collaborated on site strategy, design, development
• Advised on organization and continuity
• Researched the resort community
• Solicited activity vendor information
• Wrote site copy, edited copy, proofed copy
• Handled Administrative Details
   - copy approvals, copy revisions, photo releases, data base
• Supervised HTML of copy with a technical associate
• Art directed photos, charts, and graphic elements of the site
• Created a direct mail piece to announce the site to participants
   - design, copy, execution
• Designed forward marketing and online community programs
   

S C O P E   O F   P R O J E C T   

Where to Stay Section of the Site
• Positioned client as an upscale vacation lodging alternative to hotels and motels in Lake Tahoe
• Created a data base of 192 available rental properties
• Described each rental property with multiple photographs and detailed information
• Developed a user-friendly search engine
• Incorporated Keyboard Chat with reservation agents
• Integrated on-line reservations

Where to Play Section of the Site
• Showcased 15 major ski resorts and an abundance of winter and summer vacation activities
• Worked closely with local activity vendors and city, county, state and federal agencies

Additional Sections of the Site
• About Lake Tahoe
• About Us
• Site Map

Pages
• 200+ HTML pages of variable length
   - plus additional activity-specific and lodging-specific linked pages not on the site map

Content
• 75,000 + words of original copy

Graphics
• 30 original artwork elements
• 6 original graphic elements

Photos
• 250+ photos
• 55+ photos in two slide shows

Maps
• 30+ maps
   - ski resort mountain trail maps and road maps

Charts
• 41 data charts

Forms
• 36+ original forms and mailing list forms and supporting Perl CGI programs

And much more!     www.tahoevacationguide.com